You put ads in the Yellow Pages, and you have taken to advertising in the local press. The reason is simple: marketing style is all about branding and image, for people who create more than paid for advertising creatives in advertising agencies, prize winners. And Marketing Manager who will work for large companies paid if the marketing brings in any new company or not. If the marketing campaign was excellent, it must be good, right?

But as a small business owner, you are in a very different kind of situation. If your marketing does not bring home the bacon, you’re hungry. An advertising executive works for a large company does not have the energy, rent, shop, take care personnel costs. What does the small business owner, you

Each piece of your marketing, you run any ad or send a letter you should have a strong call to action. 

Do not trust the seller

The tragedy is that some people sell marketing services for small businesses and medium enterprises have also swallowed the hype about the brand. To persuade these people to run campaigns ridiculously small business makes the company look good, but not often use a cent of revenue. This type of “marketing consultant” often think they are doing the right thing, and if the market does not feel unbeatable. But it is the small business owner who feels the pain, not the consultant.